Case Study: Matrya's Website concepts and planning
Matrya
Client Myself
About the projectMatrya is the brand I created to consolidate an identity with the mission of creating not just websites but also online experiences and presence. Matrya.com.br is a way to shorten distances between clients and myself and convert visitors into partners.
ResponsibilitiesI created the whole project. Plan, Strategies, Design, Programming, SEO, Brand and Online Marketing.
The websiteAfter studying and analysing data I gathered from researches I created a clean website that communicates with its visitors the clearest way possible. During the whole project I had one thing in mind: Make the complicated looks simple.
Finding possibilities and patternsAfter 19 days researching, studying and creating strategies with the informations gathered,
I stated to Architect them in structures that provide relevant experiences to my audience (you)
and at the same time were efficient for Search Engines.
30 pages of data from researches and sketches would gain life in top-notch computer softwares
later.
With researches' data was possible to know my competitors, potential clients,
niches that I could establish I great reputation and how would be the online strategy, after the website go live.
I studied and analyzed tons of keywords that would fit my website/goal description to my audience and
at the same time that would bring me high return on investment (ROI) through adwords campaign (PPC).
I wrote 80% of the matrya.com.br copy before open any software.
